Peer review Essay Example | Topics and Well Written Essays - 250 words - 25

Peer review - Essay Example According to the article, incorporating a balanced scorecard allows any organization to analyze how they are doing both non-financially and financially through going deep into where they are and decide the route that they will follow in order to attain their goals and objectives. According to Blocher et al. (2012), they also believe that in order to succeed, you have to align your business activities to the strategy and vision of the organization, improve external and internal communications, as well as monitor organization performance against planned goals. In the last paragraph, the writer elucidates to the reader how the organization overcame their plummeting sales through changing their strategy and deciding what their client would like to experience, how they can evaluate their financial performance and better manage their internal affairs, which were all significant aspects of assessing the performance of an organization (Michelli, 2007). Some of the thing that the writer could have added to the paper to make it more special is discussions on why the sales of Starbucks decreased in 2007 and how they got back up. Some critics also advise that writers should bear in mind that their articles might reach many people from different religions, thus is it also advisable to write from a neutral point of view rather than dwelling on one religion in order for others to feel recognized