A Critical Review of Wal-Marts Toy Department - 1073 Words

Through my experience in the toy department of Wal-Mart I have learned that no toy is manufactured unintentionally but that each has a purpose and a targeted audience. This conclusion was made through my critical analysis of marketing, colour choices, layout, and cost in regards to the toys. As I strolled through the three aisles, sections of toys began to blend together as it was organized in an orderly manner; separated by colour choices and characteristics. As a result, it was made evidently clear which toys were being targeted to which specific sex. Moreover, from the flyer to the bright, over-the-top graphics, the marketing methods were very persuasive and convincing to children and parents alike. In addition, Wal-Mart used sale methods to draw customers to their products. These sales worked to promote the product to parents as well as reach families of different socio-economic backgrounds. However, despite their effort, the products within Wal-Mart do not achieve the reduction of the economic gap due to the separation of one product set, which increases overall cost of that whole product. In conclusion, Wal-Mart’s Toy Department worked to convince children and parents alike to need and want their product in addition to instilling societal gender stereotypes and sustaining economic inequalities. I began by picking up a Wal-Mart flyer and finding my way to the clearly identified toy section that displayed many toys and great deals. The flyer very evidently andShow MoreRelatedWalmart Case Analysis11203 Words   |  45 PagesWal-Mart, 2007 Case Analysis International Business Executive Summary 4 Challenges 5 Re-Aligning the Marketing Strategy for Greater Relevancy 5 Figure 1: Wal-Mart Segmentation Strategy 8 Figure 2: Customer Segment Loyalty Analysis 10 Human Resources Lack Compliance and Governance 11 Figure 3: Wal-Mart’s Chain of Command 14 Ethnocentrism Rampant In Global Growth Strategies 15 Competitive Strategies must get Beyond Price Wars 18 Wal-Mart’s Competitors 19 FigureRead MoreWal-mart A Retail Legend Essays1833 Words   |  8 PagesQuestion...where can you shop for electronics, clothes, and groceries, get your oil changed, go to the bank, see the optometrists and pick up a medical prescription? The answer is Wal-Mart. Best known for, everyday low prices, Wal-Mart’s history is one of innovation, leadership, and success. 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